Glossary
The terms we use, defined once.
- Map
- A person's guided record of where their accounts, policies, property and contacts are, and who to call. Contains no account numbers or credentials.
- Living Map
- The paid tier of the map, with expanded features and annual review prompts. A gifted seat can be upgraded to it by the client.
- Legacy tier
- The tier that adds life story recording, memorial planning, and time-capsule messages.
- First-48 Playbook
- The family's step-by-step checklist for the first 48 hours after a death, beginning with the professionals the person designated.
- Seat
- One client account, purchased wholesale by a partner and gifted to a client at no charge.
- Seat Program
- The partner track in which a firm buys seats and gifts them, earning no commission.
- Referral Program
- The partner track in which a firm introduces clients and receives a share of first-year revenue.
- Fee-waiver election
- An option for regulated professionals to remove any upgrade revenue share from their partner agreement.
- Designated provider
- The funeral home a family has listed in their map; appears at step one of the First-48 Playbook.
- The Guide
- The AI assistant inside the product. It is grounded only in the client's own map and never invents an account or contact.
- Mr. Orange
- The name of the product's guide persona, in honor of Frank Clark, whose death inspired When I Croak.
Try it on your
next three clients.
Three free seats, your firm's name on the welcome, and the First-48 Playbook with you at step one. If it doesn't earn a place in your engagement, you've lost nothing.
Start a free pilot or book a 20-minute demo → No card. No contract. We never contact your clients directly.